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I am new to AHL Authentic – where do I start?

Everyone is invited to browse or search through our auction categories and listings for items on AHL Authentic. If you see something you would like to bid on, you must first register. Official registration takes place on the homepage of For more details on registration, click here.


Why do I need to register with AHL Authentic?

By registering with AHL Authentic you are letting other members know that you will participate in an honest and professional manner. You must provide us with valid contact information so that we may contact you regarding your AHL Authentic purchase(s).


What does it cost to register?

Registration is free and no credit cards are necessary unless a bid is placed. Once you have submitted your registration, you will receive a confirmation email message from AHL Authentic and you will have instant access to view all products. After registration, you are not obligated to buy anything on AHL Authentic. However, if you do see something you would like to bid on, you can do so quickly as a registered user.


What do I do if I have forgotten my username and/or password?

If you have registered before but do not remember your username and/or password, you can have it sent to you via email by clicking Sign In > Forgot Password? and entering the email address associated with the account.


Can I update my registration information?

Yes – you can update your account information at any time. AHL Authentic members are expected to maintain valid accounts by keeping their contact information up-to-date. Please review your contact information within My Account > Update User Info.


What is my ‘Watch List’?

You can use the AHL Authentic Watch List feature to keep track of items you are not ready to bid on, but want to monitor closely so you can bid on them when you are ready. On each auction listing page there is a link titled 'Add to Watch List'. Click on that link to add an item of interest to your list.


What is the AHL Authentic Privacy Policy?

AHL Authentic is fully committed to protecting your right to privacy within our online auction community. AHL Authentic expects all members to respect and protect the privacy of others. The release of any member's personal information for reasons other than those specifically provided for within the AHL Authentic site Privacy Policy is prohibited. Please take a moment to familiarize yourself with our Privacy Policy and contact us if you have any concerns or questions about privacy issues that may affect you.


How do I bid on an item?

Review the item information on the listing page for the item that interests you. Once you are ready, enter your bid amount and hit 'Bid Now'. We accept bids submitted via our website, whether accessed via a computer or through a wireless device on the mobile version of our site. You will need to be registered with AHL Authentic to bid.


Do I need to use a credit card to bid on an item?

Yes – to ensure fair bidding a valid credit card will be required to bid on an item. Your credit card information is required only for the first time you place a bid. By providing your valid credit card information, you authorize AHL Authentic to make a temporary authorization to your credit card account to verify the information you provide is valid. This credit verification will occur each time you provide a different credit card in the bidding process.


Why is there a charge on my account? I haven’t won anything.

To ensure fair bidding a valid credit card is required to bid on an item. Your credit card information is required only for the first time you place a bid. By providing your valid credit card information, you authorize AHL Authentic to make a temporary authorization to your credit card account to verify the information you provide is valid. The charge is a temporary hold authorization only to ensure the credit card is valid. This charge will never be posted to your account and will drop off in a few business days. This credit verification will occur each time you provide a different credit card in the bidding process. .


What is my CVV/CVC Code?

When you place a bid we will request your card security code to help prevent against fraudulent use of your card. The security code is the three digit number on the signature strip on the rear of the card.


What is a Maximum Bid/Automatic Bidding?

This system offers a convenient bidding system, so you don't have to continuously login to re-bid. When you place your maximum bid, you enter the highest price you are willing to pay for an item. Your maximum bid is kept confidential until it is exceeded by another bidder.

The automatic bidding system will place bids on your behalf at the bid increment amount above the current high bid. The system will bid by the increment to ensure you remain the highest bidder or to meet the reserve price (if applicable), up to your maximum bid amount that was previously entered.

If and only if duplicate maximum bids are entered, the customer who entered the maximum bid first will get priority and will be the winning bidder.

If another bidder places a higher maximum bid, you will be emailed to login and place another bid.


  1. The current bid for an item is $100 with a $10 increment.
  2. Customer A enters a max bid of $200; Customer A is now winning at $110
  3. Customer B enters a max bid of $150
  4. System will now bid $160 (next bid increment) on Customer A’s behalf to ensure Customer A is still winning
  5. Customer B re-enters a max bid of $200
  6. Customer A is now winning the auction at $200 because he was the first to enter a max bid of $200

Can I increase my maximum bid after I have placed a bid?

Yes – if your maximum bid amount has been outbid, you can either place another maximum amount or enter each subsequent bid one at a time. Please note that you can only increase a subsequent maximum or incremental bid. To increase your current bid amount, simply return to the listing and submit a new, higher maximum bid amount (this amount is the most you are willing to pay for the item).


Can I retract a confirmed bid?

Yes, but your confirmed bid can only be retracted under special circumstances. Please contact AHL Authentic directly should you choose to submit a formal request to retract a bid.


Where can I monitor my bidding activity?

You can monitor all your bidding activity from within My Account > Bid Status.


How will I know if my bid is no longer the winning bid?

We will send you an email when your bid is no longer winning. However, there can be unpredictable delays in email transmission. We suggest that you regularly visit AHL Authentic to check your bid status.


What is Auto Bid Extend?

The Auto Bid Extend feature ensures that bidders will always have a chance to challenge bids placed in the final seconds of an auction. When indicated on a listing page, if a bid is placed during the last 5 minutes of an auction, the auction will automatically extend for an additional 5 minutes from the time of the latest bid. The auction will close once all bidding activity has stopped for a period of 5 minutes.


Why does it appear that I am having to place multiple bids in order for my bid to be accepted?

This is because a bidder has placed a Proxy Bid (a higher maximum bid), which is an amount higher than the bid increment. This is the maximum value that a bidder is prepared to pay in order to win this auction. You can place a proxy bid of your own in order to try to outbid the current proxy bid, or you may choose to continue bidding in the increments indicated until your bid is accepted.


Will I be charged sales tax on my order if I am the winning bidder?

AHL Authentic follows the sales tax laws of the Commonwealth of Massachusetts. All orders shipped to Massachusetts addresses are subject to sales tax. The amount of sales tax charged is based on current tax rates.

Please note the sales tax amount does not reflect on the bid price. You will not receive notification before the charge. The sales tax is applied once your winning bid is accepted and your method of payment is charged.

For international shipments, sales tax will not be charged; however, any duties or taxes will be the responsibility of the customer.


I appear to have been outbid by an amount smaller than the bid increment. How has this occurred?

This occurs when a maximum bid, previously placed, becomes the new winning bid. The new winning bid is allowed by the system because when the previous maximum bid was placed, it was above the minimum bid increment at that time.


What is Real Time Bid Refresh?

The Real Time Bid Refresh feature is in place in order to deliver the best possible online auction experience by presenting the most up-to-date auction information, including Auction Time Remaining, Bid Count, and Current Bid Amount. When a new bid is placed or an auction goes in to Bid Extend, the most recent auction information will automatically be presented on the screen without the need to manually refresh the current browser page.


How will I know if I win?

We will notify you by email if you win, although you are responsible for determining if you have won by visiting the site and checking the status of your bid in the My Account section. The email will contain instructions on next steps.


How do I pay for a winning auction?

All winning bid payments will be captured and processed through our secure payment centers using the credit card entered during the bidding process. If the payment fails, you will be notified by email with next steps to complete payment.


When will I be charged for my order?

When the auction closes an order will be generated for the winning bidder. It is at this time that payment is taken on the registered credit card on file.


How do I find out if an auction has ended?

You can locate an auction in which you have participated from within My Account > Bid Status.


Can I save on shipping costs if I win multiple auctions?

For customers who win or are bidding on multiple items, combined shipping is available. To receive combined shipping, please send an email to with your order number by 2:00 PM EST on the first business day following the conclusion of your auction. Combined shipping costs will be given as a refund on your credit card.

Example: If the auction closes at 7:00 PM EST on Friday night, the customer has until 2:00 PM EST on Monday to request combined shipping.


Can I view the AHL Authentic site on my mobile device/tablet?

Yes – the AHL Authentic site has been built in responsive design, meaning that no matter how you are accessing the site – whether it's on a desktop, laptop, tablet, or smartphone – it will render in a user friendly, fully functional responsive format. We currently support the following browsers: Internet Explorer version 8 and up, as well as all the latest versions of Google Chrome, Mozilla Firefox, and Apple Safari.


What is ‘Buy Now’?

'Buy Now' is an alternative listing type offered by AHL Authentic which offers a product at a set price that is available for purchase in real time.


How does ‘Buy Now’ work?

To purchase a 'Buy Now' product, locate the desired item and click on the 'Buy Now' link if available. Auction items containing only a 'Buy Now' link are available for a customer to perform the 'Buy Now' function. Select the amount of units of the product that are to be purchased (if more than one is available), then confirm shipping information to complete the purchase.


How is ‘Buy Now’ different from an auction?

The 'Buy Now' feature is different from participating in an auction in that instead of bidding against other customers and waiting for the auction period to end, a customer may purchase the item immediately at the set price. There may be multiple units of the item available for sale all at the same price, so multiple customers may buy the same item at the same cost, or a single customer may purchase greater quantities of the same product if desired.


What does ‘Sold Out’ mean?

The term 'Sold Out' only applies to 'Buy Now' items. This indicates that the item was once offered as a 'Buy Now' listing but all available units have been purchased and therefore the product is no longer available for purchase.


What are the conditions of sales/return policy?

Items are sold in "as-is" condition. Due to the unique nature of each item, all items are final . In rare cases of shipping damages, please contact AHL Authentic Customer Service within 48 hours of delivery for assistance.